Achieve Hidden Wins Across the Map With Strategic Prospecting
While most outreach campaigns stop at the spreadsheet, we’ve engineered a smarter path — one where every lead tells a richer story, and every opportunity is mapped with strategic depth. These five upgrade modules were designed to support agencies, consultants, and in-house marketers who want more than names and NAPs. They want insight. They want leverage.
If you're trying to sharpen your outreach, land bigger retainers, or expand your agency’s service line — these add-ons exist to help you do one thing: win more locally, with less guesswork.
1. Authority Gap Scoring
Know who's ahead. Know how far. And know what to say because of it.
Authority Gap Scoring does more than measure a business’s local visibility — it helps frame their position in context. By benchmarking each lead’s presence against suburb-level competitors, this upgrade shows exactly how far behind (or ahead) a business is within their micro-market.
This is powerful positioning data for any agency or consultant because it gives you two strategic moves:
- Create urgency in outreach Use real visibility gaps to show how much exposure a lead is missing. (“You're losing 80% of map impressions to two nearby businesses.”)- Frame yourself as the strategic advisor You're not just pitching citations or cleanup services — you're showing them the competitive space they’ve been ignoring.
Here’s how it plays out across plans:
- Included in basic form with Prospector.- Comes with a more sophisticated, multi-layer analysis in Agency and Scale.
- Available as a standalone upgrade if you want to overlay this lens onto any list.
When you speak from a position of insight — backed by data — clients listen differently. Authority Gap Scoring helps you earn that authority.
2. Citation Audit
Spot the hidden errors and inconsistencies that sabotage trust — and fix them before they cost your client the map pack.
Citations are the backbone of local SEO, but most business owners have no idea how much noise and conflict lives in their directory footprint. Our Citation Audit process blends manual research and software signals to scan across the top directories and identify:
- Listings that are missing entirely.- Inaccurate data (wrong phone number, mismatched names, etc.).
- Duplicates or outdated entries that hurt trust signals with Google.
This is your go-to audit for:
- Agencies looking for quick wins or a strong opening service.- Consultants who want to reinforce authority gaps with data hygiene issues.
- Freelancers pitching basic visibility fixes that still pack ROI.
How we handle it:
- It's included with both Agency and Scale packages.- Offered as an optional upgrade to Prospector.
- Available as a standalone product with full documentation and export-ready findings.
This is a foundational fix — one that quietly underpins stronger rankings, cleaner data, and better conversion signals across the board.
3. Hyperlocal Expansion
Turn one suburb into three. Expand your client’s map footprint without the manual scouting.
Hyperlocal Expansion isn’t just a bigger list — it’s a smarter one. This add-on finds nearby opportunities in adjacent suburbs or zip codes that aren’t always visible at first glance. Instead of handing your client a one-neighborhood view, you’re surfacing real leads just outside their typical search radius.
This opens up several moves for your outreach and service pipeline:
- Tap into hidden clusters of unclaimed GBPs that others overlook.- Present clients with territory expansion plays without the need for paid ads or aggressive outreach.
- Offer localized lists that mirror how users actually search — beyond arbitrary city lines.
You’ll find this:
- As an included upgrade in Agency and Scale plans.- Available as an add-on for Prospector users.
- Sold separately as a proximity-based discovery module — ideal for consultants scaling a client’s presence block by block.
In a world where maps reward proximity, the edge goes to those who look one suburb further.
4. LinkedIn Enrichment
Don’t just target businesses — reach the right human behind the listing.
The difference between a cold email that gets deleted and one that gets a reply? Personalization. And LinkedIn Enrichment was designed to add human context to every lead.
Instead of guessing who owns a business, this module connects GBPs with real LinkedIn profiles — owners, partners, or decision-makers — so your outreach hits the right inbox the first time. That’s strategic targeting, not just list-building.
Depending on your plan, here’s how we go deeper:
- Prospector gets Owner/Manager lookups when available.- Agency offers Role-based matching (Owner priority, fallback to GM or Ops roles).
- Scale includes Multi-contact enrichment so you can sequence your outreach properly.
- The standalone upgrade offers higher volume and greater match depth, ideal for aggressive campaigns or white-label resale.
Precision targeting isn't optional anymore. This is your edge — and your credibility — baked directly into the list.
5. Niche Trigger Analysis
Discover why a lead is unclaimed — and what specific factors make it viable, risky, or urgent.
This module goes beyond lead count and asks a smarter question: why is this profile still unclaimed? Niche Trigger Analysis gives you a behind-the-scenes look at:
- Patterns across the niche (e.g., “90% of tree services in X area use the same GMB naming pattern”).- Red flags that indicate higher suspension risk.
- Strategic signals like low-competition areas or saturated clusters.
Every plan includes some flavor of this:
- Prospector offers basic scoring for outreach prioritization.- Agency and Scale include full-signal analysis, letting you triage risk and reward.
- And it’s available standalone as a research-driven insight module to help you build smarter pitch decks or lead products.
It’s no longer about selling more — it’s about picking better battles.
A Smarter Stack for Modern Local SEO
These upgrades weren’t built for checkbox fulfillment — they were put together to give search optimizers strategic edge and high-leverage insights that actually move deals forward.
Use them to:
- Break out of the “just another lead list” trap.- Frame your offer as a smarter alternative to generic outreach.
- Build trust with clients who feel the difference when you come prepared.
Each upgrade is plug-and-play, compatible with all lead deliveries, and offered in formats that suit freelancers, agencies, and enterprise teams.
Ready to stack smarter wins? Reach out to explore bundling options, volume deals, or custom configurations.